Summary
This document provides information for you to participate in the promotion centered around the recent Master Florist florist meetup. Master Florist and Monarch Flowers will promote and activate florist demand, as a trader you should also share and participate in the promotion to generate greater interest and activate your customers.
Details / Resources
| Florist meetup / grower | Monarch Flowers |
| Event organisation | “De Vakbloemist” (Holland) “Master Florist” |
| Logos / Branding | Master Florist branding pageDe Vakbloemist branding |
| Florist meetup date | 31 March 2019 |
| Event links | Web (English) Web (Dutch) |
| Product focus | Ranunculus (Butterfly in particular)High Quality short videoFacebook video post |
| Photos and media(Like/subscribe as more images added in coming days) | Monarch Flowers product imagesEvent photos (Google album)De Vakbloemist FB album |
| Ordering Details | ColoriginzConchita de Koning(Attended meetup)+31 6 83528146conchita.de.koning@coloriginz.com |
| Breeder Details | GreenWorks Paulo Ramler (Marketing) marketing@green-works.nl+31 6 44641848 |
| Discussions | WhatsApp chatContact Jan Huisman / Mark Doyle to be added |
Master Florist Trade partners at Meet-up
- Van der Plas Flower-export
- QualiRosa / Vianen
- G. van der Vijver en Zn. Bloemengroothandel
- Star van der Gugten
- Thom Slootman Bloemen- / Plantengroothandel
- Bab Star
- De Rijcke bvba
Master Florist trade partners (others)
- Weerman
- International
- Agora
- NL, BE, FR, IT
- Vianen
- UK, Eastern Europe)
- OZ Export
- Eastern Europe, Germany, Russia
- Verdnatura
- Spain, Portugal
- GM de Mooij
- Netherlands
- Willemsen Bloemen
- Netherlands
- Hoek Flowers
- International, UK
- BP Floral Connection
- Romania
- Floraline
- Hungary
- Flores el Calé
- Spain
- Floristencenter
- Belgium
Posting suggestions
Generally participating traders are expected to like and share posts where they are tagged by Master Florist or the meetup hosting partner(s).
Post template ideas
Messages
- Last weekend <partner name> supported the <master florist tag> <country name> florist meet-up at <host>. Many florists attended, made tours and learnt more about <flower names>. In our webshop you can order some of the flowers at the event!
- Take a look at the beautiful Ranunculus varieties on the product pages of the Ranunculus Butterfly and Ranunculus Romance.
- Loved the flowers you saw recently at <master florist tag> <country name> florist meet-up at <host>? <Flower name> available to order now at: <your shop/contact link>
Master Florist post
Thanks to all florists who joined us at Monarch Flowers! And to all those following on-line.
Master Florist was able to make this great event that supports florists and floristry thanks to the kind participation of sponsors. If you liked the gorgeous Butterfly Ranunculus flowers you saw at the event and would like to order some please consider to support those sponsors:
- Van der Plas Flower-export
- QualiRosa / Vianen
- G. van der Vijver en Zn. Bloemengroothandel
- Star van der Gugten
- Thom Slootman Bloemen- / Plantengroothandel
- Bab Star
- De Rijcke bvba
Other Master Florist partners you can ask:
- OZ Export (Eastern Europe, Germany, Russia)
- CJ Vianen (UK, Eastern Europe etc)
- Hoek Flowers (previously Dingeman Hoek & Rijnsflowers) (International, UK)
- Agora (Holland, Belgium, France, Italy etc)
- Weerman (International)
- Verdnatura (Spain, Portugal)
- GM de Mooij (Netherlands)
- Willemsen Bloemen (Netherlands)
- BP Floral Connection (Romania)
- Floraline (Hungary)
- Flores el Calé (Spain)
- Floristencenter (Belgium)
Post media/images
We’ve provided many event, product images and video at the links above. They are free to use in your product promotions,
Co-editor
If you’d like us to help you with some of these posts and activation then we’re glad to help if you grant co-editor status on your social media accounts.
Tagging / Mentions
It’s very important to tag and mention Master Florist, the grower/host and even other partners at the florist event. This helps us and the host/grower immediately notice your post and re-share it, like, comment – all these things will expand your post reach and increase the value of the promotion to activate sales.
Suggested messages / context
As a Master Florist partner then you have a contextual connection with florists, floristry, good design and craftsmanship. It’s best to use that context in communication. Here are some topics that may inspire:
- Supporting florists
- Through partnership with Master Florist / De Vakbloemist
- Sponsorship of florist meetups.
- With a collective grow together approach.
- Highlighting
- Exclusive flowers
- Interesting Stories behind the flower, the process.
- Grower stories of care and quality.
- Essential connection between floristry and the product
- Encouraging connection
- Bridges between flowers / growers / florists / customers.
- Raise demand for flowers together.
- Provide
- Practical information and feedback.
- Tips etc.
